Nothing Happens Without an Order (Gilbane 2015)

Nothing Happens Without an Order (Gilbane 2015)

Our industry has recognized the need to integrate commerce and content as part of a seamless user experience on web and mobile channels. Yet, the tools and technologies used to build sophisticated consumer-oriented websites often fall short. This presentation will examine several key tactics that can yield an improved user experience in which transactions are supported by rich, accurate, and relevant content on the devices that consumers want. The title refers to a quote generally attributed to Thomas Watson, Sr., CEO of IBM, “Nothing happens until a sale is made”. I used this to suggest that interaction with consumers and other end-users is fundamentally driven by a demand for goods, services, or information.

Nothing Happens Without an Order (Gilbane 2015)

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