National Geographic Society - Identity & Engagement Platform

National Geographic Society - Identity & Engagement Platform

Quoin led the development of a sophisticated membership system to support an engaged online community, and was responsible for architecture through implementation. The Identify and Engagement Platform enabled National Geographic to rapidly reached a milestone of more than 1 million registered members.

National Geographic Society - Identity & Engagement Platform

Quoin led the development of a sophisticated membership system to support an engaged online community, and was responsible for architecture through implementation. The Identify and Engagement Platform enabled National Geographic to rapidly reached a milestone of more than 1 million registered members.

The National Geographic Society, founded in 1888, is one of the most recognized scientific and educational institutions in the world. This global media brand had a strategic goal to improve its online services and promote a greater sense of membership for website users and subscribers. As a key part of the Identity & Engagement Platform project, Quoin defined the system architecture, including APIs and integration with enterprise services. In particular, our team was responsible for implementing application services that are used by user-oriented applications, such as the Your Shot member photo website. Our project team built native and social media registration, login, user profiles, and other end-user features. A key component was a lightweight, cross-site membership header that provided a conistent design and access to login and registration features for several NGS sites. We also implemented the member database; as well as integration with external systems for social sign-on (Gigya), commenting (Livefyre), email fulfillment (Responsys), and data warehouse (Epsilon). The technologies used included the Django application framework, JavaScript, HTML5/CSS, and PostgreSQL. In production, Quoin continued to support development and new strategic initiatives for this client with a dedicated team of project management, engineering, and quality assurance staff. We also supported other projects and technology initiatives as a strategic partner with the Society, including integration with the subscription management system (TCS).

Jeff Rule, SVP Architecture & Planning, The National Geographic Society affirmed our work, "The technologists from Quoin drove the development of a sophisticated new social media platform that has enabled the Society to engage over 1 million members, and counting."

The Member Profile shown below is a core component of the platform, and enables registration by individuals, including name, contact information, interests, notification preferences, education, and other member information. The information captured here is fully integrated with enterprise systems for sign-on, comments, subscriptions, and a data warehouse.

Account Profile

The Interests tab below is essential for supporting personalization and engaging user experience.

Member Interests