PublicRelay - Media Monitoring & Analytics

PublicRelay - Media Monitoring & Analytics

Quoin led the development of a sophisticated platform for media monitoring and analytics. Our project team was responsible for technology selection, system architecture, and initial implementation of the system, which emphasizes high-performance delivery of analyzed content and metrics. We have continued to support the development of the platform and services, including use of mobile app and mobile web clients, as well as the evolution of the core architecture.

PublicRelay - Media Monitoring & Analytics

Quoin led the development of a sophisticated platform for media monitoring and analytics. Our project team was responsible for technology selection, system architecture, and initial implementation of the system, which emphasizes high-performance delivery of analyzed content and metrics. We have continued to support the development of the platform and services, including use of mobile app and mobile web clients, as well as the evolution of the core architecture.

Quoin has played a central role in developing the media intelligence and action platform PublicRelay. The company offers a software-as-a-service (SaaS) solution that enables communications executives to actively manage the media ecosystems that influence how the public perceives and values their brands. PublicRelay puts shrewd assessments of coverage - and those driving it - at clients’ fingertips thanks in no small part to Quoin technology, which enables PublicRelay to derive analytical data from a wide variety of social media sources. Rich in features, the system can generate subject-specific reports on number of shares, number of tweets, etc. The platform also enables users to share content directly via Facebook, Twitter, and other social media platforms. The figure below shows how a user would view an important media article and associated metrics.

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Quoin has acted as CTO for PublicRelay, establishing the company’s technology roadmap and supporting development from prototype through commercial release. Critically, Quoin designed and implemented a robust architecture capable of supporting big data from a diverse collection of feeds. On an average day, the system ingests and analyzes more than 7 million news articles, blog posts, and other social commentary. It also manages copyright issues and makes the resulting dataset available to customers via custom dashboards (both web and mobile). Quoin continues to support development of the PublicRelay platform - including design and implementation of new content-based metrics. The PublicRelay dashboard is shown in the figure below, which displays automated reports and graphics for key content metrics.

 

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